Richie Lovett

Started riding Aloha surfboards at the age of 14 and was reunited with the brand again in 2005. His surfing career spans over 20 years with a resume boasting numerous event wins and some impressive World Tour statistics. In 2006 he was diagnosed with bone cancer, however this challenge would only prove to strengthen his resolve. His dedication to an intensive rehabilitation program eventually put him back on the board with a new perspective.

To this day Richie is still one of the most highly respected professional surfers in the world, and his story continues to inspire people from all walks of life. Now retired from competitive surfing, Richie fills an active role for Aloha both in and out of the water and his talents are utilized over many facets of the brand.